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Welcome to my CV Online

I am a marketing and ad technology professional with experience implementing ad technological solutions and maximizing digital revenues. My skills include managing ad technology developer teams, driving revenue growth, leading and developing high-performing teams, collaborating with cross-functional teams, and identifying and implementing ad technology solutions. I am also knowledgeable in data privacy and advertising regulations and am fluent in Spanish, German, and English. My technical skills include proficiency in ad serving platforms, various ad technologies, and programmatic advertising. I am a highly-driven and experienced professional with a passion for delivering innovative solutions.

A brief description about me
As a marketing and ad technology professional, I have dedicated my career to staying ahead of the curve in this rapidly-changing field. My experience includes working at Media Impact and Axel Springer SE, where I have led teams responsible for implementing ad technological solutions and maximizing digital revenues.

One of my greatest achievements was the complete migration of German websites to the Full Ad Stack Technology AppNexus, which helped increase digital advertising revenues and improve internal processes. I have also gained deep knowledge of mobile technology, applications, and ad technology architectures, which has allowed me to create efficient and practical solutions to cope with marketing and sales challenges.

Throughout my career, I have been passionate about learning and looking for opportunities to deepen my expertise. I have also developed a unique management style that allows for successful project completion and effective leadership. As a result, I have won awards for my work in ad technology and have been recognized for my leadership and management style.

My fluency in Spanish, German, and English has allowed me to work in multicultural and international environments, and I hold a Master of Science in Science Marketing from the Technical University of Berlin.

In addition to my professional experience, I have also been recognized for my certifications in feedback as a chance, constructive management of employees, hybrid leadership, challenging conversations, and design thinking. I am also an APX mentor specializing in advertising, ad tech, ad ops, and digital marketing, with a focus on cookieless approaches.

Overall, I am a highly-driven and experienced marketing and ad technology professional with a passion for staying ahead of the curve and delivering innovative solutions.

My main Skills​

  • Ad Operations Management: Experienced in managing ad operations teams to ensure efficient ad delivery and performance optimization.
  • Revenue Growth: Demonstrated success in driving revenue growth through effective ad technology implementations, optimizations, and partnerships.
  • Team Management: Skilled in leading and developing high-performing teams, providing clear direction, feedback, and mentorship to achieve business objectives.
  • Industry Knowledge: Deep understanding of the ad tech industry and trends, able to identify and implement new technologies and best practices to drive innovation and competitive advantage.
  • Cross-Functional Collaboration: Strong ability to collaborate and communicate with cross-functional teams, including sales, marketing, product, and engineering, to ensure seamless and effective operations.
  • Ad Technology Solutions: Proficient in identifying and implementing ad technology solutions to enhance ad performance, including programmatic advertising, data management platforms, ad serving platforms, and analytics tools.
  • Privacy and Compliance: Knowledgeable in implementing and complying with data privacy and advertising regulations, including GDPR, CCPA, and other local regulations, to ensure data privacy and consumer trust.

Technical Skills​

  • Ad Serving: Proficient in managing and optimizing ad serving platforms to ensure efficient delivery of ad campaigns.
  • Ad Technology: Experienced in utilizing and implementing various ad technologies to enhance ad performance and drive revenue growth.
  • TCF & Ad Privacy: Knowledgeable in implementing and complying with the Transparency and Consent Framework (TCF) and other ad privacy regulations to ensure data privacy and consumer trust.
  • IAB & Ad Standards: Familiar with the Interactive Advertising Bureau (IAB) and other ad standards and able to apply them to ensure compliance and best practices in ad operations.
  • Programmatic: Skilled in programmatic advertising, including buying and selling ads through automated systems, to increase efficiency and ROI.
  • Ad Sustainability: Proficient in implementing and managing sustainable ad practices, including ad server energy efficiency and minimizing carbon footprint, to align with environmental and social responsibility.

Leadership Skills​

  • Technical Leadership: Capable of leading technical teams to achieve business objectives through effective communication, delegation, and technical expertise.
  • Experimental Mindset: Willingness to take calculated risks and try new approaches to drive innovation and continuous improvement.
  • Creative Mindset: Able to think outside the box and generate fresh ideas to solve business problems and drive growth.
  • Data-Driven: Proficient in utilizing data to make informed decisions and drive business outcomes.
  • MVP Big Fan: Passionate about the Minimum Viable Product (MVP) approach to product development, emphasizing rapid iteration and customer feedback to drive product-market fit.
I am fluent in the following languages:
## Langauges - Spanish (Native or Bilingual) - German (Native or Bilingual) - English (Professional Working)